Great product example! The "single" serve coffee makers have extended the line of coffee makers over the last few years.
In my opinion certain products and retailers have struggled to reach targeted sales projections, regardless of the place their product/service is in the PLC, due to the confidence level of overall consumers within the last few years.
Consumer traffic in "malls" in general has slowed down dramatically over the years. With e-commerce sells consistently soaring, and "stand alone" retail locations becoming more popular, it's less reason for people to actually go to the mall. Retailers like WalMart, Kohl's and Target are leading the way for increased consumer traffic outside of the malls. In addition, analysts state consumers do not go to the mall as much because they save money that way. With that being said, several retailers are re-analyzing the actual number of locations they are operating. In some instances, it makes sense to close a retail store, if the entire mall has a decrease in overall traffic flow- the profit has to be minimal. In my opinion, as retailers continue to be more lean there will surely be an increase in closing some locations within malls.
Can you think of any other retailers/businesses that are growing too fast in our economy or have scaled back considerably on retail locations as a result of the economy?