Assignment:
We have identified marketing techniques, personal branding and created a SWOT Analysis. Now it's time to use all of these concepts in a "real world" scenario.
Please develop a marketing plan for a healthcare facility that was recently cited by the OIG (Office of Inspector General), or has been investigated by a journalist (eg., newspaper article, journal). The marketing plan must include a cover page, reference page and must be completed using Microsoft PowerPoint.
Please answer the following items in your marketing plan:
1 Organizational Summary - Explain why the company is in trouble
2 Analysis of the External Environment - (Public perception, economy)
3 Threats and Opportunities
4 Marketing Goals and Objectives
5 The Target Market
6 Competition - List possible competitors
7 Marketing Strategy
8 Action Programs (Marketing tactics)
9 Budgets - How much money do you think this would cost?