Case Scenario:
A local retail business selling products to age group of 16 - 30 years is thinking of going online and developing an e-Commerce strategy. They require some advice as to how other organizations use e-Commerce so that they can make an informed decision.
They need you to describe the technologies required for an e-commerce system and to explain to them:
A) The impact of e-Commerce on an organisation.
B) The risks of e-Commerce on an organisation.
C) Any regulations governing e-Commerce.
D) The social implications of e-Commerce on society.
The business would like you to plan an e-Commerce strategy for them.
Assignment Requirements:
Task 1: E-commerce?
You must research how at least 3 different types of organisations (e.g. retail, entertainment, service, education) use e-Commerce and feedback to the client on the:
a) Technologies required supporting an e-Commerce system
b) Impact of introducing an e-Commerce system
c) Potential risks to an organisation of using an e-Commerce system
d) Different regulations that govern e-Commerce
e) Social implications of e-Commerce on society
This could be evidenced as a report.
Task 2: Planning E-commerce Strategy
You need to create an e-Commerce strategy for the retail business to include the core considerations for structure, hosting and advertising.
This could be evidenced as a report.
Assignment Objectives: This assessment is designed to assess students' ability to:
Produce a concise critique of academic literature.
Demonstrate systematic understanding of the core concepts of business models and critical awareness of factors which give rise to the need for a more strategic approach to the models.
Conduct a critical appraisal of the organizational examples in relation to their business environment and apply the strategic concepts (tools and techniques) towards developing and formulating in-depth analysis of situations that will generate effective internet decisions and strategies.
Apply a disciplined approach to the analysis of e-commerce models and their solutions in terms of appropriate strategy development.
Assess a range of contemporary developments in e-commerce and the application.
Draw appropriate conclusions to e-commerce -based issues in a creative manner.
Use of CU Harvard referencing style to cite and reference academic sources.
State the number of words used at the end of the assignment. You may include diagrams, figures, appendices etc.
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