Uber was founded in 2009. It is a high-tech company that brilliantly connected the transportation industry with technology via its ride-sharing app. In 2014, it was stated as the highest valued venture-supported company. Uber offered its service in over 200 cities in 53 countries by 2014 (PA, 2015). Every single car arrangement for Uber is made using wireless networks. As stated in the article “No one under the age of 40 with a smart phone is going out and getting a cab anymore.” Uber allows passengers to book the nearest ride by smart phone and then track the vehicle eon a map as it approaches the location. Payments can even be made through the smartphones. All if this is achieved via wireless technologies. Uber is using GPS and GIS to track its cars and locate close drives. Uber is also using cellular networks and its application to help customers and drivers connect. There are many potential uses for each type of network – LANs in its local offices for its staff, WANs to connect offices, and many other ideas for how the company is using the networks to achieve success. a) Application: Explain how challenges with wireless networking could affect Uber’s business model. b) Analysis: Explain why some market segments may not be included in Uber’s business model.