Group Marketing Strategy Report & Presentation (Presentation 10, Report 20) (10 minutes and 2000 words)
Working in groups of no more than four you are required to develop a detailed marketing strategy for the introduction (or launch) of a new product into the Australian market, for a company that needs to be approved by your lecturer.
Your marketing plan must include detailed analyses of customers and competitors as well as the general marketing environment in addition to a comprehensive positioning strategy.
Papers dealing with topics and/or industries or companies other than those specified will not be marked.
This project report about an existing company in India, for example TATA MOTAR
Tata has successfully running in India, now company want to introduce one of its car models in Australia
You can choose one of tata car model like TATA SFARI
REQIREMENT
- Posi ting map should be include
- Price strategy
- Costumer and target marketing
- Competitor analysis (at least 3 competitors) & (what would my 4Ps in Australia, if I launch a new product in market)include Reference
- Issue licencing law
- Objective
- Market mix or market strategyexample encirclement, flanking, bypass, gorilla.
- What thing we need to consider in term of advertising our product
- References must be including for every information
- IBIS report