Assignment:
Context:
In this individual assessment, you are required to analyse the current social media efforts from a client or organisation of your choice and consider the new media available to develop a social media proposal.
Choose a real company to make a new social media proposal for. Ideally, you should choose a small or medium size business, which you have access to work. This will allow you to work with its social media platforms and request permission to post on behalf of the firm. By working with a real company, you would be able to gain a real understanding of how to deal with a real client and its needs, identification of real target audiences, and a realistic evaluation of online engagement.
Or: if you have no access to work directly with a real company for the purposes of this assessment, choose an existing business that requires improvement on its social media presence and base your proposal around this.
Please note: that for assessment 2 real posts are required, so it is worthwhile attaching yourself to a real world business or organisation from assessment 1.
A deep understanding of target audiences is required to ensure the social media proposal and respective posts are engaging and relevant to the public.
Avoid large companies that already have a strong and established online presence.
Instructions:
1. Choose a real company (if possible) to develop the social media proposal.
2. The proposal should include sufficient material to use as a pitch to the client in order to sell the strategy to them.
3. The client you choose will be carried through ALL the assignments for this subject.
4. In the social media strategy proposal, you must include:
a. Cover page
b. Table of contents
c. Executive summary
d. Background of the client
e. SWOT Analysis of current social media efforts of the client and media landscape
f. Identification of appropriate target audience and persona(s)
g. Social media strategy objectives
i. At least four (4) SMART objectives
h. Detailed media plan, including suggested social media platforms, dates, time of posting, frequency, tone of voice and suggested topics.
i. A minimum of two (2) social media platforms must be proposed.
ii. A minimum of two (2) posts a week must be included in the proposal.
i. Justification of social media strategies including theory if relevant.
j. Intended evaluation & measuring tools and respective metrics
k. References (APA Referencing).
Submission Instructions:
- The presentation recommended for this Assessment is in report format.
- Include a Title Page, a Table of Contents, and use suitable headings for the information presented.
- Student Identifier (Name and Number) should be included on the title page and page numbers should appear on each page of the document.
- The assessment should be submitted in a form and format that would be acceptable in the business world. All work must be word-processed, spell checked, grammatically acceptable, and professional in appearance and tone.
- It should not be written from a 1st person context, but rather from the 3rd person perspective. That is, "I, we, my, our" are not acceptable;
- All claims, recommendations, and justifications are to be supported by suitable and relevant sources, and/or theoretical principles.
- Should include a correctly constructed reference list and accompanying in-text citations as per University guidelines (APA Referencing).
- Can use any combination of narrative, point form, diagrams, graphs, tables or images to increase the "readability" of the submission.