1. An organization seeking to make a profit by serving the needs of customer groups is focusing on
A. Customer orientation
B. Production orientation
C. Selling orientation
D. Personal marketing orientation
2. The Southwind Camper Company's goal is to sell 10,000 camper trailers each year. What can one conclude from this objective?
A. The company has a customer orientation
B. The company does not adhere to the marketing concept
C. The company is determined to satisfy customer needs
D. The company wants to use a customer focused strategy
3 _a major obstacie to effectively predicting new product demand is________?
a- competition
b- consumer research findings
c- limited vision