Question: An executive from a large merchandising firm has called your vice-president forproduction to get a price quote for an additional 100 units of a given product. Thevice-president has asked you to prepare a cost estimate. The number of hours requiredto produce a unit is 5. The average labor rate is $12 per hour. The materialscost $14 per unit. Overhead for an additional 100 units is estimated at 50% of thedirect labor cost. If the company wants to have a 30% profit margin, what should be the unit price to quote?