An entrepreneur is negotiating the sale of her company she


An entrepreneur is negotiating the sale of her company. She is genuinely optimistic about the future prospects of her fast-growing business. The buyer, who truly likes the company, is much more skeptical about its future cash flow. While the two have negotiated earnestly and in good faith, no price is acceptable to both sides. Active listening for each side’s real interests, informal meals together, outings to major sporting events, and other actions to build the relationship and trust have been helpful but insufficient. They have been unable to find a solution that bridges the gap between their distinctly different positions.

Suggest some solutions that would help the sale of this entrepreneur's company.

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Operation Management: An entrepreneur is negotiating the sale of her company she
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