An advertising agency has developed Internet and television ads for a particular business. Each Internet ad costs $200 per run and each television ad costs $500 per run. The business does not want the sum of Internet and television ads to be run to exceed 130 times. The agency estimates that each viewing of the Internet ad will reach 1000 people and each airing of the television ad will reach 1500 people. If the total amount to be spent on ads is not to exceed $15,000, how many times should each type of ad be run so that the total number of people reached is a maximum? Let x represent number of times Internet ad runs and y represent number of times television ad runs.
Identify the cost constraint on ad spending:
State the objective function.