1. Apply all of these concepts (Client-center marketing, Movement from mass production to customized products, Disruptive Innovation, Building Brand Value) to understand what happened to Apple and what may be the likely outcome now that Jobs has “passed away”.
2. Airlines and hotels commonly use overbooking and pricing to multiple customer segments to maximize their profits. Please describe one of your own experience. And briefly discuss how these companies benefit from these strategies.
3. Name and describe the expansion, reduction, and maintenance of scope strategies, Which of the adaptive strategies are corporate and which are division level? Under what conditions may each be appropriate?