Advertising to reduce the cognitive dissonance


Abercrombie & Fitch could use __________ advertising to reduce the cognitive dissonance experienced by someone who recently purchased its brand of high-fashion, high-priced clothing and wonders if they got the value for their money.

A. Informative

B. Persuasive

C. Reinforcement

D. Comparative

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Operation Management: Advertising to reduce the cognitive dissonance
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