Problem:
Consider two different products: an industrail product ( give an example) an a consumer product ( give an example) . How would the media for these two productc differ? What would affect the advertising scheduling for these two products?
Levi Strauss sells the same products - Levi's, Dockers and slates to multiple channels of distribution, from high-image ( Bloomingdales) to low-image (Sears) outlets. What would you suggest as a distribiton strategy so that the company can better differentiate its products by channel and not suffer brand confusion problems?