Advertising can be a cost-effective way to get a message out to the world. Even today, when media can be so challenging, a good ad can definitely pay off (Kotler & Keller, 2012).
Respond to all of the following prompts:
1. Describe a cause-related marketing campaign/ effort with which you are familiar (but not one discussed in the text or one that is already discussed by your peers in the discussion board).
2. What is the “link” between the brand and the cause?
3. What are the potential benefits to the brand that engages in cause-related marketing?
4. What are the potential downsides to the brand?