A research team conducted a study of soft-drink preferences among residents in a test market prior to an advertising campaign for a new cola product. Of the participants, 130 are teenagers and 130 are adults. The researchers secured the following results:
|
|
COLA
|
NONCOLA
|
|
TEENAGERS
|
50
|
80
|
|
ADULTS
|
90
|
40
|
Calculate an appropriate measure of association, and decide how to present the results. How might this information affect the advertising strategy