Discuss the below:
What is Instagram
How is it used
What are the importance
Advatantages of using instagram or
The features and importance of Instagram
Instagram is known as an online Mobile photo-sharing, social networking and also a video sharing service which gives the users a chance to take pictures and also videos together with sharing them preferably on variety of the social networking platforms (Waters, 2015). The Instagram enables the users to share the social networking platforms including the Twitter, Frickr, Face book and Tumblr. One of the distinctive features is that Instagram tends to confide the photos to a square share.
The Instagram was basically founded and by Kevin Systrom and also Mike Krieger. However, the Instagram launched in the year 2010 whereby it gained popularity. Instagram is therefore distributed through Apple App. store, the Google play as well as the Windows phone store (Miles, 2014). Certainly, the Instagram is known to begin operation in 2010 within San Francisco in US. However, the name Instagram is portmanteau of the word Instant camera and also telegram. In the year 2011, the Instagram was identified to have added the hashtags in order to help the users in discovering both the photographs and also each other.
The Instagram is quite unique because of the use of the Instagram by most of the Companies has skyrocket it. This is because it has been selected worldwide and is being used by the millions of users. It has become one of the perfect opportunities for the brands so as to get the quick messages and also photos for their audience target. Certainly, the Instagram platform is actually unique because it has been proven to be most effective platform for the marketers towards reacting on the new audiences preferably in a way audience wants to be marketed to either with visuals or the short messages. This aspect explores that the Instagram uses the profiles so that it might reach wider audiences (Waters, 2015). The launch of the Instagram profiles have attributed to marketers opportunities in market of the other devices apart from the mobile. The characteristics of the Instagram audience expose how the platform is being used effectively by the millions of users worldwide. The people who join the Instagram are the marketers and the users who preferably involve themselves in the social networking. Most of the makers in the Instagram use it to get information about the trends and end up looking for the devices to be accessed.
The Instagram demographics have been identified to be so attractive to the brands. This is because Instagram tells much more about advertisement and also before the individuals buys the Instagram advertisement, he or she have to understand well who is on the social network. Therefore, the Instagram has a majority of 54% of the internet users who are aged 10 years who add up so as to post original photos and also music video online (Miles, 2014). The motivation to use the Instagram relies on the pasts that Instagram is about quality not quantity, Instagram leans towards the urban users; Instagram is agnostic in hr Smartphone wars. The marketing metrics for the Instagram might be measured through analyzing the gender, income and also the age statistics for each social network, break down the best data for Tumblr, face book, LinkedIn and Google+.
The type of contend to be posted is a video link. The successful brand on the Instagram platform includes the photos and the videos. Probably, the Instagram video marketing campaign is one of the wildly successful trends (Payne, 2013). The goal of the event is to attract people so as to teach them more about the product and service. Instagram also is popular for photo contests. Furthermore, the Instagram pictures tend to provide the great collage and give the audience better insight into the company
References
Waters, R. (2015). Instagram: How Kevin Systrom & Mike Krieger changed the way we take and share photos.
Payne, B. W., & Instagram (Firm). (2013). This is happening: Life through the lens of Instagram. San Francisco: Chronicle Books LLC.
Miles, J. (2014). Instagram power: Build your brand and reach more customers with the power of pictures.