Problem 1:
1) Do you think it is possible to keep customers that want a company to honor their request over the company's policies? Is it possible to instill loyalty to a brand? Why or why not?
2) Are customers that try to take advantage of store policies for returns etc.; actually worth keeping loyal in the long run? Why or why not?
Problem 2:
1) Explain the difference between Gen X, Baby Boomers, Silent Generation and Gen Y (Millenials). Each generation believes that their generation is better than the next generation. Why is this true and untrue? Explain.