Question1. Mention and describe the brand-building steps?
Question2. Describe the term position and brand Image?
Question3. Why is trust the primary construct in brand relationship?
Question4. Illustrate out the term Promotion Objectives.
Question5. Make a distinction between Active Media and Passive Media with clear illustrations.
Question6. Demonstrate how a destination marketer can optimize both types of media for effecting marketing positioning?
Question7. Illustrate out the term personal selling in context of service industry?
Question8. Demonstrate the promotional decision process.