Aconsistency is the key for the successful implementation, Management Theories

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Aconsistency is the key for the successful implementation

Question 1 (25 marks)

a)'Consistency is the key for the successful implementation of different types of strategy.' Evaluate this statement with reference to the two

generic business-level strategies - cost leadership and differentiation.

b) Explain how a 'mixed' strategy can remain sustainable and avoid being 'stuck-in- the-middle'? Illustrate your answer with a real-life example.

Question 2

a)How can companies benefit from

i related diversification, and

ii unrelated diversification?

What are some of the key concepts that can explain such success?

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Management Theories: Aconsistency is the key for the successful implementation

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Management Theories: Aconsistency is the key for the successful implementation

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