A marketing team presents a children's cereal brand manager with the “Less Sugar” ad campaign for three of her brands. Large print and dynamic type on the package exclaiming “75% LESS SUGAR” will catch the parent’s eye and increase sales. Concerned about their children’s weight gain, parents will purchase the cereal. The carbohydrate content of the less sugar product, however, is the same as the high sugar version, at best only10 fewer calories per bowl, so it offers no weight loss advantage. The brand manager’s immediate reaction is “This marketing campaign is unethical.” How can she be so sure of her judgment?
Develop an argument in which you take a position on this ad campaign (ethical/unethical), and support your position using concepts learned in class.