1. A marketing audit is?
An audit of the promotional mix
An audit of the advertising budget
A systematic review of all policies, procedures and structures used to implement marketing activities
A systematic review of the marketing and promotional mix and advertising budget in a health organization
2. If dividend income increases, the following does not happen
the consumer chooses to consume more consumption goods.
the consumer chooses to consume more leisure.
the substitution effect exceeds the income effect.
the budget constraint shifts to the right.