A market evaluation of a country other than the U.K. demonstrating thorough analysis of secondary data (minimum 2000 and maximum 2,500 words, not including the references and appendices)
1. PEST analysis
2. A market entry plan for a chosen brand (including positioning strategy) based on a ‘realistic' evaluation of the chosen firm's characteristics e.g. resource base etc.
3. The report should also include an explanation of why and how that expansion would benefit your chosen firm.
4. You must draw on academic theory to justify your analysis and proposal.