Assessment - Report
Overview - A large competitor has recently opened in your locality. How will this change your short term (3 month) and medium term (1 year) strategy for your decision making? Use the appropriate HOTS decision classifications to document your changes.
- Rates (and discounts)
- Revenue management, including distribution channel management
- F&B - choices of menu, supplier and prices
- Staff - staffing levels by department, managed monthly, plus pay levels
- Training - allocation of funding for training in all departments
- Advertising - involving traditional media, web reviews, social media and direct guest feedback
- Refurbishment - spring cleaning, redecorating and rebuilding
- Environmental management system - investment in 'green technology' plus environmental initiatives
- Guest comfort - in-room provision, concierge and room service
- Capital items - investments in new facilities
- Finance - loan and dividend management
TASK DETAILS -
1. Read the above and then identify areas that you will need to research Plan your approach to the research necessary to address the above requirements.
2. Prepare - Design a conceptual framework/structure for the report and seek feedback from your tutor.
3. Write - This is a business report. When writing, think of yourself as an analyst rather than a reporter. Ensure the report is grammatically correct and suitable for publication in a corporate environment.
You may use credible references to identify and discuss your chosen strategies. Do not use blogs, or unverified sources. Harvard in-text referencing must be applied. A minimum of eight (8) references is required, four (4) from academic journals and four (4) from verifiable online sources. Blogs and other unverifiable Internet sources do not count as references and will incur a penalty if used.
4. Format
- Word Count: 1,500 words
- Style: Business Plan - grammatically correct
- Margins: Minimum 2.5cm, maximum 3cm all around
- Font: Arial
- Size: 14 point for headings (bolded) and 12 point for text
- Spacing: 1.5 lines
- Justification: Fully justified
- Indentation: First line of paragraphs - line space between paragraphs
- Referencing: Harvard, no footnotes.
5. Structure - TITLE PAGE
Coversheet must contain your name, student ID, hotel name and and word count (5% penalty if word count is not shown on coversheet).
EXECUTIVE SUMMARY (Point form)
- overview of subject matter
- methods of analysis
- findings
- recommendations
TABLE OF CONTENTS (inc. Table of Charts, Graphs & Tables) Use the Headings/Table of Contents functions in Word.
1. INTRODUCTION -
- terms of reference
- outline of report's structure
2. BODY (Do not title this section "body")
headings and sub-headings which reflect the contents of each section. Includes the findings of the report and discussion of findings in light of theory
3. RECOMMENDATIONS
- state the major inferences that can be drawn from the discussion and
- makes recommendations.
REFERENCE LIST