A global marketing strategy refers to:
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the strategy used by multinational firms that have as many different product variations, brand names, and advertising programs as countries in which they do business.
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the strategy of transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ.
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the global strategy of seeking out already established firms in other nations and selling them the rights to manufacture and distribute the firm's products through a host nation's local businesses.
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the strategy currently used by most U.S. domestic firms that whenentering a new international market, these firms offer only those products that require the least amount of product adaptation.