1) A firm has spent some time-with input from managers at all levels--- in developing a vision statement and a mission statement. Over time, however, the behavior of some executives is contrary to these statements. Could this raise some ethical issues?
2) Imagine yourself as the CEO of a large firm in an industry in which you are interested. Please (1) identify major trends in the general environment, (2) analyze their impact on the firm, an (3) identify major sources of information to monitor these trends. (Use Internet and library resources).
3) Using the Internet, look up your local state or community college. What are some of its key value-creating activities that provide competitive advantage? Why?
4) Select a firm for which you believe its social capital--- both within the firm and among its suppliers and customers--- is vital to its competitive advantage. Support your agreement.