Case Study: Hummus Bar: Dipping Into International Markets
Instructions
A Case Brief should not exceed 500 words (one single-spaced typed page). It should be written with the assumption that the reader is familiar with the details of the case.
Each case will have several key issues faced by a firm or a manager that are relevant to the international nature of the business.
For each case, do the following:
- Identify one or two of key issues.
- Present an argument for your choice, explaining what makes these issues "key" to the success of the firm using information from the case.
- Relate your assessment to the assigned readings.
- Conclude by recommending actions that the firm/manager should take, and explain your reasoning.
Evaluation Criteria
- Format (spelling, punctuation, grammar, etc.).
- Clarity and organization of information and ideas presented.
- Understanding of readings to demonstrate understanding and explanation of appropriate international business issues.
- Use of evidence from the case to support arguments.
Attachment:- Hummus Bar Dipping into International Markets.PDF