1. A brand extension refers to the use of:
An established brand name on an established product in a related field.
An established brand name on a new product in an unrelated field.
An established brand name on an established product in an unrelated field.
An established brand name on a new product in a related field.
All of the above
2. The key inputs to any new product strategy should come from:
On-going R&D strategy.
On-going corporate strategy.
On-going marketing strategy.
External environmental changes.
All of the above