1. What are some of the challenges involved in using environmental? scanning?
2. Compare and contrast the? outside-in and? inside-out approaches to strategic planning and communication.
3. Discuss the implications for public relations and marketing of increased use of social media by both organizations and individuals.
4. Describe various methods for evaluating the effectiveness of strategic organizational communication.
5. Discuss the ethical implications of the growing use of computerized databases to? store, organize, and retrieve consumer data. At what point are? consumers' rights to privacy? violated?