1. How would you characterize P&G's product development and marketing strategy toward Japan in the 1970s and 1980s? What were the advantages of this strategy? What were the drawbacks?
2. How would you characterize the strategy since the early 1990s? What are the advantages of this strategy? What are the potential drawbacks?
3. Which strategy has been more successful? Why?
4. What changes do you think P&G has had to make in its organization and company culture to implement this strategic shift?
5. What does P&G's experience teach us about the argument that consumer tastes and preferences across nations are converging and global markets are becoming more homogeneous?