1. Briefly describe your product and distribution channel or channels.
2. Describe your advertising campaign. Will you transform a domestic campaign into a global campaign or will you create a new campaign from the ground up? 3. Will you take a standardization approach or an adaptation approach? Explain your decisions.
4. What is your "message?" What is the "appeal" to customers?
5. What type of media will you use in your advertising strategy? Explain your decision.
6. How will you include public relations in your advertising strategy?
7. Identify and describe the sales promotions techniques that you will use in your Global Marketing Plan. What are the issues and problems related to sales promotion in the country or region in your Global Marketing Plan?