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In what way are products and services different?
Which statement is true about consumer versus business markets?
Describe the role of national governments in fostering innovation. How did Japan’s government foster the growth of its international companies?
Describe the benefits of a strategic alliance among small firms competing against a single large firm. Provide an example of a successful alliance.
Analyze the ethical dilemma faced by the developer of a new drug that can cure a fatal disease while conducting a test trial in which half the recipients receive a placebo. Describe circumstances unde
Define at least three elements of the product differentiation strategy. How does this strategy apply to cosmetics?
Describe the four key pieces of information to be gleaned from screening business opportunities. Choose one of these, and show its implications for NPD.
Which is the appropriate marketing strategy for the manufacturer's introduction of the solar battery?
Today, firms outsource many corporate services. Explain the reasons for this change in organizational philosophy versus the model in which all services were performed in-house. How has the innovation
Describe the role of the consumer in the new service development process. Show several ways consumers can participate in service design.
Explain the high attrition rates for new products. Provide two examples of abandoned products, and discuss the market and internal company factors that led to abandonment
Discuss the linear model of innovation, and give two examples of firms or products developed in this manner.
Hamel and Prahad suggested that a firm will be most successful if it meets the needs of: Some of the benefits of a matrix organization to an individual are:
A brand extension refers to the use of: The key inputs to any new product strategy should come from:
Which represents elastic demand? Which represents elastic demand?
Which company orientation represents the marketing concept?
What is the underpinning theme involved with citizenship and creating the kind of systems thinking needed to be true corporate leaders?
What is the six-stage process by which an actor commits a crime and after what stage is a person liable for criminal punishment. What is the Mens Rea of Attempt? What is the Actus Reus of Attempt?
What do you think of Greenspan’s ideology? What are the benefits of free markets? To what extent was Greenspan right? How was he wrong? What are their views about the role of government in the m
Discuss the diversity-consensus dilemma, including when it is most likely to occure and one possilbe strategy that a group leader can take to work through the dilema.
Smallville General has come upon hard times. The rising cost of labor and supplies has created significant negative margins. Humanity Hospital Corporation, a for-profit hospital chain, is eager to ent
Historically, illegitimacy carried a huge stigma and resulted in often devastating consequences for the child involved. What is the significance of illegitimacy in the 21st century?
Explain how the world can avoid the consequences of environmental surprise such as those created by the Fukushima power plant.
Calculate E as a function of O2 pressure sent into the cathode (from 1 atm to 10 atm) for a fuel utilization of 80% and a constant anode pressure of 1.5 atm.
An atmospheric pressure, adiabatic SOFC is operated with the following inlet and exit conditions: Anode Out: 200 slpm of H2 and H2O at 900oC. Cathode In: 2700 slpm of air at 750oC