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Explain why marketers should consider what happens during the information search phase of the consumer decision process when they create marketing mix strategy
Describe your company and its product in terms of its marketability.
IMHO eComm will continue to grow because it is relatively "frictionless" when compared to offline business processes.
How does technology change traditional marketing? As a consumer, how is your life changing as the Semantic Web becomes reality?
What can middle and lower level managers do to promote quality in their organizations? How does this differ from top level managers?
Analyze an e-commerce site selling products. Focus on providers of e-commerce turnkey products or sites having e-commerce tools.
How does the Balanced Scorecard help e-business examine results? Would you recommend that e-businesses also look at results form a societal perspective?
Describe the promotional strategy employed by Vans® for the product that interests you.
- What is a text ad in LawMarketing e-mail newsletter and what is its cost? - What is the CPM for each of these ads (Banner and Newsletter)?
Public Pensions and Employer/Labour Relations
Essay 250 words. Explain how Internet can help a company to achieve a competitive advantage in the marketplace through (a) cost leadership
Outline the e-business market segmentation matrix based on its two underlying dimensions.
Write an essay that describes how a company can look for new market spaces outside its own industry.
What is a difference in a union and nonunion organization? What are the advantages and disadvantages of each organization type
E-business strategy formulation than the activity-based approach outlined in the value chain concept. Provide examples
Outline the value network of mobile-e-commerce and briefly explain its players.
What other strategies would be a good fit for your company profile? • Provide a brief overview of these strategies.
Discuss specific challenges that you may have experienced with any of the subject matter presented, and point out the areas
What options does a company have for solving the online/offline channel conflict?
Problem: What's the difference between a paid placement and a top ranking?
Develop a brief customer profile for your client. The profile will include the following:
What are the components of the Internet's infrastructure? Create a sample e-commerce program that is presentable to senior management.
Craft an e-marketing strategy to improve their local sales and introduce the ability to sell their books online.
Environmental scanning and how the factors of the e-environment affect an e-retailer.
Briefly discusses its relevance to the managed care system.