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Do some research to find an example of a failed product, and discuss. How do you think companies should handle product failures
Of the competency areas listed, which one do you think is the most critical? Why?
Research a company that offers a product line with a wide range of options. For example, a cereal maker that offers one brand for health-conscious adults
Research suggests that teams tend to develop through a series of four stages; forming, norming, storming, and performing
What are other reporting tools/solutions available in the marketplace?
How does release planning work to speed development processes and decrease time to market? What do you think are the challenges of this type of planning?
What do brands mean to you? What are your favorite brands and why? Check to see how your perceptions of brands might differ from those of others.
You should choose someone who has sought to create a strong personal brand. Examples: President Trump, Taylor Swift.
Describe the brand's current product strategy
Create a one to two page paper in which you discuss the single most important factor that must be considered when selecting a project
Your project effort is a research paper based on your choice of title within one of the following areas of exploration.
Pretend that you are a market research supplier, and your potential Very Important Customer
You have to advise Dunkin' Donuts about the likely success of its new product, and you will base your advice on your knowledge of consumer perception
What is a reference group and what are the three primary ways they influence consumers?
What is your recommendation for any price changes and the actual price (MSRP) for the Google Pixel and Google Pixel XL for their marketing plans in the U.S
You have recently been hired as the vice president of marketing for a medium-sized manufacturing firm.
What are some reasons that both technology improvement and technology diffusion exhibit S-Shape curves?
You were recently appointed as a manager of a small firm selling product X. Your first goal is to increase the firm's revenue
Prioritize the attributes of Golds Reling's brand from the brand map presented in the scenario according to the attributes that you believe .
Mark wants you to imagine that you are the owner and manager of a specialty clothing store in a medium sized town.
After reading about classical conditioning, consider how marketers have attempted to use classical conditioning in their advertising
Marketing communication has a key role in communicating a brand message to the customers.
When you think of marketing, what sorts of ideas and images initially come to mind? Close your eyes and think about the essence of the word
Read case: "Post It Notes" How did the creative thinking process work in the development of this product?
Using the Five Forces model anlayze the competitive environment facing Facebook and WhatsApp