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Student can identify the product or service offerings privacy policy and analyze its effectiveness in protecting their customer's information.
Predict the future impact of the Internet on marketing processes and organization. Provide examples or illustrations to support your prediction.
Present a summary incorporating at least three academically credible sources in addition to the weekly reading of the best practices you have discovered.
Would you buy the product or suggest it to your friends and family? Explain how the advertising copy appeals to the reader. Where is the call to action to buy?
Identify and explain your planned negotiation tactics. Finally, identify factors which may affect your company's negotiation plan.
What type of financial incentives are offered on each company's website to encourage the consumer to purchase?
What other characteristics contribute to the effectiveness of the website's design? Do they offer greater convenience and/or added value incentives?
Develop your online and direct marketing plan most relevant for your product / service and audience.
How does the business measure customer satisfaction? What do you think the business can do in order to improve their CRM strategy?
For the same content, how do the results differ? Why do some types of content appear more amenable to a particular approach?
Explain the statistical methods you chose for analyzing data collected. Explain how you would assess the validity and reliability of your measures.
Develop five focus group questions you would ask this audience of heavy soft drink users.
What does each company do? What products are they marketing and advertising? What mistakes or failures helped them succeed?
Creating a core marketing/advertising strategy-differentiating elements of this strategy tailored to individual markets and cultures.
Describe the various marketing media options and their potential for building awareness and sales as it relates to the aging population.
Identify the physical attributes, customer benefits, and competitive advantages of the product (or service) to be offered by the organization.
How does the commercial appeal to consumers? Why do you believe this commercial to be effective in brand name recognition?
Create a one-year advertising budget and plan that incorporates the use of various advertising media and publicity.
What motivated you to select this technology- i.e. what gap exists that made you think of this product?
Comprehend market segmentation and learn to effectively communicate with different segments.
Do you feel that there is an ethical issue here with what the bloggers do? Which of the AMA ethical values appear to be compromised by Big Box and the bloggers.
Summarize your chosen company's Supplier Responsibility information. Identify the key ways that your company's Progress Report has changed since last year.
Make a suggestion based on additional evidence drawn from readings or after synthesizing multiple postings.
Analyze the unique marketing characteristics a product or service requires based on the specific phase of the product life cycle.
Explain how each of the Four P's of marketing mix work together in order to make this business a success.