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Analyze the scenario by providing conclusions that support your overall evaluation supported by specific evidence from the case and/or sound logical proof.
What is the dollar amount of the grant/award? How many awards/grants are being given? What are the collaboration/partnership requirements?
What occurs during the process of group development? What factors contribute to the facilitation of group development?
What is the difference between fad, fashion, and style? Formulate a product mix strategy for a product including width, length, depth, and consistency.
Determine how you will measure the marketing activities (i.e., what metrics will be used to determine success or failure).
What is the state of the industry you are investigating? Describe the industry in which the company operates.
Student can identify the product or service offerings privacy policy and analyze its effectiveness in protecting their customer's information.
Predict the future impact of the Internet on marketing processes and organization. Provide examples or illustrations to support your prediction.
Present a summary incorporating at least three academically credible sources in addition to the weekly reading of the best practices you have discovered.
Would you buy the product or suggest it to your friends and family? Explain how the advertising copy appeals to the reader. Where is the call to action to buy?
Identify and explain your planned negotiation tactics. Finally, identify factors which may affect your company's negotiation plan.
What type of financial incentives are offered on each company's website to encourage the consumer to purchase?
What other characteristics contribute to the effectiveness of the website's design? Do they offer greater convenience and/or added value incentives?
Develop your online and direct marketing plan most relevant for your product / service and audience.
How does the business measure customer satisfaction? What do you think the business can do in order to improve their CRM strategy?
For the same content, how do the results differ? Why do some types of content appear more amenable to a particular approach?
Explain the statistical methods you chose for analyzing data collected. Explain how you would assess the validity and reliability of your measures.
Develop five focus group questions you would ask this audience of heavy soft drink users.
What does each company do? What products are they marketing and advertising? What mistakes or failures helped them succeed?
Creating a core marketing/advertising strategy-differentiating elements of this strategy tailored to individual markets and cultures.
Describe the various marketing media options and their potential for building awareness and sales as it relates to the aging population.
Identify the physical attributes, customer benefits, and competitive advantages of the product (or service) to be offered by the organization.
How does the commercial appeal to consumers? Why do you believe this commercial to be effective in brand name recognition?
Create a one-year advertising budget and plan that incorporates the use of various advertising media and publicity.
What motivated you to select this technology- i.e. what gap exists that made you think of this product?