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Investigate the impact of e-commerce on market entry strategies, particularly in the context of emerging technologies and changing consumer behavior
Research and report on an ethical issue that actually occurred during marketing research as a serial entrepreneur.
Analyze the marketing plan sample of J&K auto repair (using SWOT or another analysis tool). Identify at least two strengths and two weaknesses
Analyze and discuss the various types of barriers to entry that companies may encounter when attempting to enter foreign markets
Discuss the role of export credit agencies (ECAs) in facilitating international trade and how they support exporters and importers in managing risk
Start working on Ping Cares USP, come up with at least 4 concepts that can be considered as their USP, and frame the USPs
She and her immediate staff have decided to implement a company wide marketing strategy to improve online sales in central and South America.
A beverages company is investigating attitudes & habits towards natural ingredients and how consumers perceive the various product claims
Explain how Burberry implemented innovative "place" strategies to create value for current and potential customer
You need to provide the SME you work for with a detailed plan outlining your proposed Digital Marketing implementations for the semester.
Propose an outline digital marketing plan for brand of your choice and justify your recommendations. You can select a product or service brand
Find any SME willing to allow you to implement digital marketing for them this semester. The business must deliver real goods/services to real customers.
Chose two companies (Perdue Farms and Bass Pro Shop) and provide an overview for each company which will include detailed information
Develop a branding strategy for your product or service that includes the brand name, logo, logan, and at least one brand extension.
What is your understanding of an assortment plan? How is one developed? Why are they important?
Explain the bases of segmentation and how you assess the attractiveness of each segment using porters 5 forces
Evaluate the four utilities of customer value for the brand you chose and explain the reasons you selected the brand.
Define the characteristics of a vulnerable consumer. Considering ethics, should there be greater government regulation with respect to selling
Who is your client's target market? (Use real numbers wherever possible. Is the market growing or shrinking. Graphs in an appendix would help out a ton here too
There are five Cs that a company takes into consideration when it decides to fix (or change) a price In the case of Canada Goose introducing a new line
Two purchase orders are outstanding. The first is for $550, and the second is for $2,150. What is the open-to-buy?
Please provide an excellent analysis of the advantages and disadvantages of the digital trend with consideration of all impacts of the digital trend on marketer
the increased popularity of on-demand delivery applications and how it led to many companies' success/survival during the COVID-19 pandemic.
Case Study and an interactive forecasting model which allows users to evaluate the effects of launching the MM Light Product.
Describe the IMC campaign that was developed? Explain in some detail the strategy? Why do you think it was so successful?