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What are the considerations that you need to be aware of to remain competitive? How do you plan on evaluating the global marketplace in the future?
Target audience: define two industrial target audiences you are going to build a B2B marketing plan for and describe them in detail.
Define the goals of your marketing campaign for your segment. Determine channels through which you will market the product to your segment.
In what country is the company's headquarters located? List at least two social media profile links for the company.
Find ways to offset the higher cost? If so, how and if it can be done, why hasn't it already been done? Accept paying more for anything American made?
Describe your decision-making process for identifying the key problems in the case and the differential eliminations for the case.
Why does the illusion work? How does it work? What does it tell us about how human's process information?
Discuss product life cycle and apply this to your redefined or new product or service. Estimate how much time your product will stay in each phase of lifecycle.
Why is it hard to divest a business? Identify a company today that you believe has too many brands. Which brands would you suggest divesting?
How, if at all, would you lead your team and persuade your bosses to encourage a more customer-centric perspective?
Why are big-box stores that are so popular in the United States failing overseas? Be sure to use the expansion criteria from the chapter in your analysis.
Explain the impact and provide at least one strategy to address and tackle each challenge identified. Discuss the impact of the pandemic on global marketing.
What are the major issues? What, if anything, could a company marketing toothpaste do to help? How might this be different from what you do in the US?
Provide an example of how geographical location can affect your selection of distribution channels.
Based on your reading takeaways and personal experience, what are Apple's top 3 core competencies as a company? What makes you say this?
What are the key benefits being communicated in each of the ads? Are they the same? How are the ads positioning the brand in the marketplace?
Estimate how much time your product will stay in each phase of the lifecycle and define why you are making this assessment?
What does confidence in public speaking sound like and look like? What are some barriers to effective public speaking?
What issues are UPS and FedEx facing here? How do UPS and FedEx contribute to their clients achieving a competitive advantage?
What is the essential theme for the marketing strategy? What are at least 3 values you want your customers to understand about the marketing strategy?
Create a policy that ensures all evidence is collected and handled in a secure and efficient manner. Remember, you are writing a policy, not procedures.
What do you see as some of the challenges that we will face in global marketing in the years to come?
What is the scale of the industry? What is the scope (geographical range) of the market? Is it local, regional, national, international, or global?
What does it mean to have a future orientation? Why might this be an important attribute for entrepreneurs?
Explain which types of market inefficiencies derive from monopolies. Use examples from the textbook to support your claims.