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1 the focus of this chapter has mainly been the influence of culture on international marketing strategies try also to
1 what are the advantages and disadvantages of an opportunistic selection of international markets2 what are the
read the case study then answer 2 questionsee the cause the power of the brand 3 page the
marketing manageras a marketing manager for a discount retail store in brooklyn you have been asked to evaluate a
projecti will need 1-2 page memo excluding title page and referencemichelle has asked you to send her a memo that
1 choose one of the ads featured in this book and identify its page number what are the objectives of this ad does the
bernards a local furniture company target markets college students with apartments and households of young people
1 suppose now that lexus is planning a sales promotion campaign to augment its advertising campaign for the new line of
imagine that you have just been hired by a construction supply company as a salesperson you are asked what you think
some argue that retailers can be eliminated from the distribution channel because they only add costs to the final
1 how does staplescom or officedepotcom provide value to their customers beyond the physical products that they sell
you can purchase apparel at a discount store specialty store category specialist off-price retailer department store or
staples incstaples operates in the highly competitive 240 billion office products market which historically has been
suppose heinz has just come out with a new product called samores-crunchy peanut butter with chocolate chips and graham
fujitsu general america incfujitsu general america inc is a subsidiary of fujitsu general limited which is
for each of the following consumer products identify the type of vertical marketing system used and justify your
1 how do pricing strategies vary across markets that are characterized by monopolistic oligopolistic and pure
1 distinguish between internal and external validity what are the implications of external validity for international
debate on globalizationglobalization seems inevitable but it is not without controversy the debate on globalization
1 describe the ways in which foreign exchange fluctuations affect a trade b investments c tourism2 why is political
1 how can the change of major political goals in a country have an impact on the potential for success of an
1 export motives can be classified as reactive or proactive give examples of each group of export motives how would you
toms shoestoms shoes wwwtomsshoescom was founded in 2006 on a simple premise with every pair you purchase toms will
each answer should be about a paragraph long do not copy your answers from the web the text book etc in other words
nikenike wwwnikecom is the largest seller of athletic footwear and athletic apparel in the world nikes strategy for