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consider an asset that costs 653000 and is depreciated straight-line to zero over its eight-year tax life the asset is
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1 pick a brand attempt to identify its sources of brand equity assess its level of brand awareness and the strength
1 think about the products you own assess their product design critique their aftermarketing efforts are you aware of
1 choose a product category profile all the brands in the category in terms of pricing strategies and perceived value
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