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analyze the components of the consumer decision-making process the consumer decision-making process begins with need
identify and understand the individual factors that affect consumer buying decisions individual factors that affect
nonmarketing periodicals can help you understand consumer behavior and apply what youve learned to your marketing
describe the social factors that affect marketing within the external environment social factors are perhaps the most
identify consumer and marketer reactions to the state of the economy in recent years us incomes have risen at a slow
discuss the political and legal environment of marketing all marketing activities are subject to state and federal laws
to what degree do you think the government should regulate marketing explain your positioncan you think of any other
these end-of-chapter marketing plan exercises are designed to help you use what you learned in the chapter to build a
selling coffee in the land of tea starbucks has been doing business in china since 1999 when they opened their first
method-entering a crowded market companies large and small new and old are all participants in the market and as such
discuss the impact of multinational firms on the world economy multinational corporations are international traders
describe the external environment facing global marketers global marketers face the same environmental factors as they
identify the various ways of entering the global marketplace firms use the following strategies to enter global markets
list the basic elements involved in developing a global marketing mix a firms major consideration is how much it will
find a current article of substance in the business press the wall street journal the financial times fortune
marketing plan exercise- throughout the rest of this book these end-of-chapter marketing plan exercises will help you
method-healthy home cash-strapped start-up companies generally do not spend a great deal of time and money on planning
explain the determinants of a civil society the social glue that holds a society together is composed of six factors
explain the concept of ethical behavior ethics are the moral principles or values that generally govern the conduct of
discuss corporate social responsibility responsibility in business refers to a firms concern for the way its decisions
describe the arguments for and against social responsibility today virtually all managers endorse social responsibility
explain cause-related marketing cause-related marketing is the cooperative effort between a for-profit firm and a
choose a company and find that companys web site on the internetonce you get to the web site look for information that
do the activities described on the web site seem consistent with the companys products why or why notfor example a shoe
lsquoevaluate how effective you think the information you find is in terms of how it is presented what impact it might