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Determine how you will price your product or service. Talk about how you expect to remain competitive with your pricing and still earn a return on investment.
Why might consumers want to purchase your product? What types of people would want to use your product? On what occasions might people use your product?
What is marketing? Provide an example of marketing. How do company and marketing strategy relate to each other?
Describe how the marketing methods build relationships with the consumer. What is your opinion about the effectiveness of these marketing methods?
Describe one of the three major distribution strategies with an example. Discuss whether that strategy is successful including your rationale.
Examine a recent editorial from your newspaper of choice. You can use: Wall Street Journal, New York Times, Washington Post, Etc.
Hersh Schefrin, a pioneer in the behavioral aspects of financial decision making, studies how a specific set of psychological traps snare decision makers.
Using these web sites and others that may be linked to them, briefly summarize the economic outlook for the developed and emerging nations of the world.
Using some of the Web pages listed below, see how many African currency quotes you can find.
Using the following web site, pick one currency volatility and research how its value has changed in recent periods over historical periods.
Using the following major periodicals as starting points, find a current example of a firm with a substantial operating exposure problem.
If, indeed, the three dimensions of distance are valid, to which countries would U.S. companies initially expand?
What are the possible exporter reactions to extreme foreign exchange rate fluctuations?
The software industry is the hardest hit by piracy. Using the web site of the Business Software Alliance assess how this problem is being tackled.
Create a short list of five to ten global advertising agencies that a global marketer might consider working with to create a global advertising campaign.
Should the fact that the United States may be the world largest net debtor nation be a source of concern for government policymakers?
What does it mean for the United States to be one of the world's largest indebted countries?
How do exchange rate changes alter trade so that the trade balance actually improves when the domestic currency depreciates?
The case in this project involves a suspicious death. Joshua Zarkan found his girlfriend's dead body in her apartment and reported it.
Examine the impact of regionalisation and globalisation on businesses. Recommend solutions to contemporary challenges facing businesses.
Low wages have encouraged local and foreign manufacturers to phase out their operations in relatively high-wage Southeast Asia and move them to China.
Arms of Steel is an organization that sells weight training sets. The carrying cost for the AS1 model is $5 per set per year.
Evaluate what progress is being made in the nations of the Far East on recovering their perceived creditworthiness.
Why does a country like Venezuela impose capital controls? In the case of Venezuela, what is the difference between the gray market and the black market?
If the carrying cost were 20% of the unit cost, what would be the optimal order quantity?