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Explain the various methods which are used for setting advertising budget of a company supported by illustrations.
Propose the choice of target audience, media vehicle and its objectives with respect to:
Recognize the factors which impact ad agency-client relationship.
What do you mean by the right of stoppage in transit in respect of the sale of goods?
Differentiate between the internal and external environment of the business.
Illustrate the Jurisdiction of a Consumer Disputes Redressal Forum?
Critically analyze the Doctrine of Caveat Emptor.
Describe the construction and use of Statistical Control Charts in production.
Differentiate between the preventive and corrective maintenance.
Compare the systems theory with contingency theory of management.
Illustrate the unity of command and direction principles according to the Fayol.
Customer is King, and can do no wrong. Describe the implication of this marketing philosophy.
Observe the main bases of the market segmentation.
People are the most significant element of the services marketing mix. Do you agree? Comment on it.
Describe the factors leading to the development and growth of the international business in the post world war period?
Write down some examples of the Non-Tariff Barriers.
What do you mean by man power planning and describe its main objectives?
Children can be a prevailing source of influence in any buying method. Describe the statement with specific reference to the Consumer Behavior.
Illustrate the key differences among Consumer Buying Behavior and Organizational Buying Behavior.
Describe the probabilistic techniques of sampling by highlighting its relative advantages and disadvantages.
Articulate the points of difference between the marketing research and market research.
What are the various Counselling from Giving Advice?
Explain why testing is necessary before implementing the new system into the operations?
Write down the merits and limitations of centralized and decentralized filling system.
Describe the factors which need to be taken into consideration while finding out the advertising budget.