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The acquisition vaulted China’s top computer company into third place among the world’s PC marketers, behind Dell and Hewlett-Packard.
Do you think that the corporate and national pavilions at Expo 2010 represent money well spent in terms of return on investment?
What communication channel do you use do contact the IT department? Why is this channel the best choice in this situation?
How does management’s orientation (e.g., ethnocentric, polycentric, or regiocentric) correlate with decisions about sales force nationality?
Why are infomercials, sponsorship, and product placement growing in importance for global marketers?
How do you feel organizational culture influence individuals and organizations, and what makes organizational culture change?
Procter & Gamble (P&G) has a “golden store” program in Mexico and other emerging markets.
Identify the six steps in the strategic/consultative selling model and the outlined six-step presentation plan.
Briefly review how the main tools of sales promotion (e.g., sampling and couponing) can be used in global markets.
Scotch Whisky in China: A Taste of the Good Life Scotch whisky is a textbook example of a global product.
Organizations utilize lateral relationships as legitimate avenues of information, and influence flows constitute the new generation of organizational forms.
Some industry observers think that BP should not have spent money on print and TV ads to reassure the American public. Do you agree or disagree?
What can advertisers do to cope with media limitations in certain countries?
Think of a class you've taken in the past. What standards of performance did your professor establish? How was your actual performance measured?
When creating advertising for world markets, what are some of the issues that art directors and copywriters should take into account?
Compare employee exit procedure of two different organizations. Mention Relevant laws pertaining to exit procedures and the redundancy in USA.
In what ways can global brands and global advertising campaigns benefit a company?
Identify the role of conflict in group communication. How might the organization you chose use conflict to improve communication within and among groups?
Compare and contrast the three categories of innovation discussed in the chapter. Which type of innovation do flat-panel widescreen HDTVs represent? The iPad?
What are the functional and dysfunctional effects of organizational culture?
Analyze the current recruitment strategy, and answer the following questions: What methods and techniques does organization use to recruit for positions?
Identify several global brands. What are some of the reasons for the global success of the brands you chose?
Explain the relationships among the four functions of management. What is the systems approach to management?
One of the earliest employee contacts with the training function is through an orientation program, designed distribute information to new employees quickly
Personal circumstances (alcohol use, bankruptcy, etc) outside the workplace might affect the well-being and productivity of employees.