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Discuss the roles of extrinsic cues and intrinsic cues in the perceived quality of- graduate education.
Find three examples of print advertisements that use some of the stimulus factors discussed to gain attention.
o Describing a new compensation plan for your new employment team o Explaining why your pay system will work
Select a company that produces several versions of the same product under the same brand name.
Do you think that there is a stronger need for extrinsic rewards as opposed to intrinsic?
Discuss the implications of this perceptual map for the student recruitment function of the university that you did not choose.
Describe in learning terms the conditions under which family branding is a good policy and those under which it is not.
You are the Director of Human Resources for a company that manufactures a major component for a revolutionary new toy
Assume that Gillette has introduced a new line of shaving products for men. How can the company use stimulus generalisation to market these products?
Which theory of learning (classical conditioning, instrumental conditioning, observational learning or cognitive learning) best explain.
You have been assigned to develop a plan to address stakeholders' concerns. Determine the following: 1. Who are the stakeholders?
How does information overload affect the consumer’s ability to comprehend an advertisement and store it in his or her memory?
Discuss the differences between low- and high-involvement media. How would you apply the knowledge of hemispheral lateralisation.
To do this we will be drawing on the Burke-Litwin Causal Model. Thus, you will need to read the article referenced on the background information page.
What is the relationship between brand loyalty and brand equity? What role do both concepts play in the development of marketing strategies?
Discuss the differences between the absolute threshold and the differential threshold. Which one is more important to marketers?
Find three print advertisements based on Freudian personality theory. Discuss how Freudian concepts are used in these advertisements.
A marketer of health foods is attempting to segment a certain market on the basis of consumer self-image.
Visions and missions should be motivating, inspiring, encouraging.
Describe the type of promotional message that would be most suitable for each of the following personality market segments
Let’s assume that this coming summer you are planning to spend a month touring Europe and are, therefore, in need of a good digital camera.
How can a marketer of very light, very powerful laptops use its knowledge of customers’ expectations in designing a marketing strategy?
The Gillette Company, which produces the highly successful MACH3 shaving blade, also offers a clear gel antiperspirant and deodorant for men.
What are the characteristics of a team? Don't simply list these but define them and provide examples of each of them.
Find two print advertisements, one that illustrates the cognitive model of consumer decisionmaking and one that illustrates the emotional model.