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Discuss the role of the manufacturers’ agent in a marketing manager’s promotion plans. What kind of salesperson is a manufacturers’ agent?
Think about a situation when you or a friend or family member encountered a problem with a purchase and tried to get help from a firm’s customer service.
A firm that produces mixes for cakes, cookies, and other baked items has an incoming toll-free line for customer service calls.
How would our economy operate if personal salespeople were outlawed? Could the economy work? If so, how?
Discuss how the adoption curve should be used to plan the promotion blend(s) for a new automobile accessory—an electronic radar.
Explain how an understanding of the adoption process would help you develop a promotion blend for digital tape recorders, a new consumer electronics.
Do wholesalers and retailers need to worry about newproduct planning just as a producer needs to have an organized new-product development process?
Promotion has been the target of considerable criticism. What specific types of promotion are probably the object of this criticism?
How can a marketing manager use this feedback to improve the effectiveness of the overall promotion blend?
What alternatives does a producer have if it is trying to expand distribution in a foreign market and finds that the best existing merchant.
Explain what its emphasis on “consistent” and “complete” messages implies with respect to promotion blends.
How will this change Hillside’s current strategy? Does the marketing plan provide a good sense of what needs to be done?
How do you think a retailer of Maytag washing machines would react if Maytag set up a website, sold direct to consumers, and shipped direct.
Lenders that offer caps on fees and interest rates; where borrowers will not have to pay back more money in fees and interests than the original value
Why do you think that many merchant wholesalers handle competing products from different producers, while manufacturers’ agents.
The board members were very impressed with your presentation and how you are moving through the product development process
Discuss the communication process in relation to a producer’s promotion of an accessory product—say, a new electronic security system businesses use.
Identify the various steps management must take to establish a successful export strategy. Explain the importance of each step in your opinion
If a company wants its promotion to appeal to a new group of target customers in a foreign country, how can it protect against its communication.
Leadership - Being such a high priority the leadership was very seasoned and experience leaders
Discuss the future growth and nature of wholesaling if chains, scrambled merchandising, and the Internet continue to become more important.
What measures would you use in a business like Amazon.com to evaluate the company's performance? The supply chain?
What are the 2 main objectives when creating a technology road map for an organization?
A small company has developed an innovative new sprayon glass cleaner that prevents the buildup of electrostatic dust on computer screens and TVs.
If Proto Company expects to sell 20,000 boxes a year, what are the total physical distribution costs for each of the systems?