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What might an integrated supply chain look like for a financial services company such as an insurance provider or a bank?
Bicycle enthusiasts not only love the ride their bikes provide, but they also are often willing to pay for newer technology
Think about a company you know well. What would be an example of IT architecture at that company? An example of the IT infrastructure?
The first Boeing 787 Dreamliner was delivered to Japan's ANA in the third quarter of 2011, more than three years after the initial planned delivery date
Enterprise architecture (EA) at American Express was the framework the organization used to align IT and the business
From your personal experience, what is an example of software as a service? Of BYOD?
The explosion of information-driven self-serve options in the consumer world is evident in the gas station, where customers pay, pump gas, and purchase
How is working at an online retailer different from working at a brick-and-mortar retailer? What types of jobs are necessary at each? What skills are important?
Making decisions is part of every manager's job. To give you practice at managerial decision making, each chapter contains a "Management Decision"
Scientists doing research often need serious computing capability to run simulations and crunch data
From sports to school to work to civic involvement, working in teams is increasingly part of our experience.
Finding a Management Job Management is a wide-ranging and exciting area of work. One way to gain a sense of the possibilities is to study the advertisements
Using an organization with which you are familiar, describe the role of the most senior IS professional. Is that person a strategist or an operational manager?
Welcome to the first "Develop Your Career Potential" activity! These assignments have one purpose: to help you develop your present and future capabilities
As a leader in campus organizations, Samira Tanaka, a student, often led projects and took deadlines very seriously.
River City is a rapidly growing city in the Midwest with a population of 200,000 people, growing at about 5% annually
Consider a traditional manufacturing company that wanted to build a social business strategy
Why is it important for business strategy to drive organizational strategy and IS strategy? What might happen if business strategy was not the driver?
Describe key components of an IS strategy. Describe the IS strategy of a consulting firm using the matrix framework.
Lego has long been an industry leader in children's toys with its simple, yet unique building blockstyle products.
Started in the late 1990s, Google grew rapidly to become one of the leading companies in the world.
Using the value chain model, describe how information technology might be used to provide a winning position for each of these businesses:
How can information itself provide a competitive advantage to an organization? Give two or three examples. For each example, describe its associated risks.
Groupon, Inc. raised $700 million at its IPO in the fall of 2011, instantly providing a valuation of almost $13 billion for a company that was only 3 years old
Zipcar was an answer for customers who want to rent a car for a few hours in their home city, rather than for a few days from a traditional rental agency.