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Decide upon a well-known branded product. Suggest how you might go about estimating the brand value associated with that product.
Use all the secondary sources of information available to you to find out more about that product. List the sources involved.
Outline the case for and against the FRS17 rule on pensions in the UK. Why might a similar rule under consideration by the IASB create still more problems?
Identify policies which might support the four outcomes identified in the Harvard model, namely commitment, competence, congruence and cost efficiencies?
What is meant by no brow consumers? What relevance does this approach have to traditional market segmentation approaches?
Choose any recent legal controversy and evaluate the potential impact of that controversy on a firm you are familiar with.
Select one recent example of a micro political risk. Evaluate the likely impacts of this on a firm you are familiar with.
Identify some of the goods and services likely to be affected by the rise in the grey market. What other implications might result from this trend?
Why have guaranteed fixed-rate annuities become such a worry for insurance companies? Why do women receive lower annuities than men?
Working the longest hours in Europe has turned the British. Identify other likely winners and losers from the trends in this case study.
What type of market structure describes the agency catalogue industry? What has happened to the traditional target market of the catalogues?
Why might working only a few extra years make an important contribution to resolving the pension problem?
Why do governments try to make use of built-in stabilizers? Are these always successful?
Do you agree that we can only have less unemployment if we are willing to accept higher inflation? Explain your answer.
Identify various goods and services which might be impacted, favorably or unfavorably, by the trends identified.
Who do you think are the Special K demographic? Can you think of any instances of yoga being used to promote products?
Why has BP undertaken such global rebranding? Comment on the prospects for the success of this strategy.
Identify some of the ‘opportunities' created by these new technologies. Identify some of the ‘threats' created by these new technologies.
Why are firms so keen to demonstrate their commitment to environmental sustainability? How do environmentalists view the debate on carbon neutrality?
What is the environmental case for encouraging consumers to buy electricity generated by wind energy?
What does this case study suggest about the relevance of EU legal decisions to UK businesses and individuals?
There has been much criticism, both within and outside Russia. How might such businesses respond to this increased political risk?
Freight companies pay for security threat. What types of costs are being imposed on the freight industry by such legislation?
Consider some of the major lifestyle changes in the UK in recent years. How are these relevant to individuals, firms and governments?
Discuss the factors which will determine the direction and magnitude of population change.