--%>
Assignment Help - homework help

Trait Theory of Personality - Organizational Behavior

This theory is defined as "any distinguishing, relatively enduring way in which one individual differs from another". Accordingly, trait theorists are concerned with the construction of personality tests (or inventories) that pinpoint individual differences in terms of specific traits.

Trait theorists advocated that personality tests will indicate the individual differences in terms of specific traits. There are some personality tests based on a single trait personality (which measures only one trait - self confidence) being specifically used to analyze consumer behavior. Such tailor made personality tests are specifically used to measure consumer traits such as:

I. Consumer innovativeness (to what extent a person is receptive to a new buying experience),

II. Consumer susceptibility to interpersonal influence (SUSCEP)  (to understand how consumers will respond to social influences),

III. Consumer materialism  (to ascertain the extent to which consumer's are attached to worldly 'material' possessions)

IV. Consumer ethnocentrism (CETSCALE) (the likelihood of consumer accepting or rejecting foreign-made products).

 

   Related Questions in Biology

  • Q : Define Selling Strategy Selling

    Selling Strategy: This also should be a part of the product strategy. They may be many selling strategies for a particular product. But not all of the, can be used at a time. The most suitable sales strategy should be advised to the sales people so th

    		•
  • Q : Illustrate adjuvant Illustrate what is

    Illustrate what is an adjuvant?

    		•
  • Q : What is Facilities Consolidation

    Facilities Consolidation: It is the manufacturing, distribution and facilities management functions of a corporation are frequently in the crosshairs of cost reduction efforts. It is due to important fixed and variable costs of production, distributio

    		•
  • Q : Description of respiratory pigments in

    Give a brief description of respiratory pigments? Which respiratory pigment present in arthropods? Which analogous molecule present in humans?

    		•
  • Q : Of which major compounds is

    Of which major compounds is mitochondrion structure produced?

    		•
  • Q : Changing Workforce Demographics -

    A major reason for the emergence of diversity as an important challenge is changing demographics. Older workers, women, minorities, and those with more education are now entering the workforce in record numbers. However, for now it can be noted that the composition of

    		•
  • Q : Hypothesis-vertebrates evolved from

    Suppose a scientist is testing the hypothesis which vertebrates evolved from echinoderms. Having a research object a lately found protochordate species, what is an illustration of a discovery which would weaken the hypothesis? What is an illustration

    		•
  • Q : Elements of Perception - Organization

    These are as follows: 1) Perception initiates with the presence of a stimulus situation. In organizational settings the superior forms the situation for the subordinate's perceptual process. 2) Registration involves the physiological mechanism including both sensory and neural. Ob

    		•
  • Q : Name of the membrane which delimits

    Write down the name of the membrane which delimits nucleus. Toward which constituent of the cell structure is that membrane contiguous?

    		•
  • Q : Role of testicles in reproduction

    Regarding the reproduction state, explain the role of testicles?

    		•