Search engine marketing
What do you mean by the term search engine marketing? Briefly describe the term?
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The Search engine marketing is an umbrella word referring to all the activities employed to produce visibility in search engine results in order to raise the revenue. General strategies and tactics comprise search engine optimization (or SEO), directory submission, link development, pay-per-click (or PPC) management, shopping feeds, affiliate marketing and online public relations (that is, promotion through blogs, threaded forums, news-groups, discussion lists and chat).
Illustrate briefly the term ROI (or return on investment) for the SEO activities? Provide any illustrations? The other associated question might be ‘How do you make a business case for doing the SEO’?
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