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Sales Promotion

Explain different types of Sales Promotion aimed at Customers?

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Different types of Sales Promotion aimed at Customers:

a) Samples-  offers customers a trial amount of a product or service.

b) Coupons- certificates that gives customers savings when they purchase a specified product.

c) Cash Refund Offers- offers to refund part of purchase price of a product to consumers who send a proof of purchase to sellers.

d) Premiums- goods offered at low cost or free as an incentive to buy a product.

e) Point of Purchase promotions- displays and demonstrations that take place at the point of purchase or sale.

f) Patronage Rewards- cash or other rewards for the regular use of a certain company’s products or services.

E.g.:frequent fliers benefit offered by airlines.

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