Routine Response-buying behavior displayed by the customers
What do you mean by the term Routine Response which is the buying behavior displayed by the customers?
Expert
Routine Response: There are certain products in the market that are purchased by the customer almost devoid of much thought like bread, butter, milk and so on. There is a very low quantity of involvement by the customer while purchasing such products. The human mind acquires programmed in a certain way whenever it comes to purchase of these products therefore it is completed devoid of any prior thought or computation.
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